I had the opportunity to hear Brandon Eley speak at the IPSA (that’s Internet Professionals Society of Alabama) meeting this past Thursday. Who is Brandon Eley you ask? From the about page on his website, “Brandon Eley is the Interactive Director for Kelsey Advertising & Design, owner of large shoe retailer 2BigFeet.com, and author of Online Marketing Inside Out. Brandon is an author, blogger and speaker on e-commerce, online marketing and mobile web development. He’s considered a leader among his peers and was named the “2008 E-Commerce Guru of the Year” by SitePoint.com, an online community of website professionals and developers with more than 300,000 members worldwide.” Eley’s presentation was an overview of the topics covered in his book Online Marketing Inside Out. The book has been described as a great resource for people who want a no-hype understanding on the how and why of online marketing. I thoroughly enjoyed his presentation, and I was one of the lucky winners of his book. I am looking forward to reading it and all of the learning that I anticipate will follow.
Brandon Eley
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